Why Rank Tracker Shouldn’t Be Disregarded in SEO
Owning and running a website, doing off-page and on-page optimization as well as analyzing visitors isn’t everything that online marketers and webmasters must do. It is imperative to be aware of the current rankings of your website from various search engines like Yahoo, Google and so on. This one is applicable for all keywords you are interested in. Knowing the search engine results page or SERP position is extremely important. This is to give you a thorough understanding of traffic volume, fluctuations in income or any parameter that may be related to search engine rankings.
Generally speaking, you could track some keywords on your own and all you need to do is to enter that particular phrase in your browser and check the position of your target page. On the other hand, manual approach lacks of the essential steps. It is not enough to check the ranking and it is almost mandatory to record positions and other relevant details. Having a history of positions will help you in determining what changes made to the site have brought significant changes in the ranking. It is natural to deal with the fluctuations in position but take into account that there are new websites surfacing everyday, search engine algorithms are always changing and tons of other factors that contribute to the current position of your website in SERPs.
The best way you can do to track your ranking is by using software and there are many of these tools that you can get today. With these software programs, it carry features that can track not only the position but also, the PageRank and number of backlinks. You just have to trigger updates periodically and other relevant data that can be collected and stored to the database. At any point in time, you could have the latest data and also, display graphs which shows your progress.
The real question is, how to make use of the rank tracker. And believe it or not, tracking the progress of any desired keywords you want is possible. You can monitor as well the impact of every change in the page content or in external links if you’re doing SEO. The effects aren’t seen immediately but eventually, you can see the difference.
It can be a sign of mistake on the page if the change of your ranking drops. Changes of ranking on established websites shouldn’t be compared to the ranking fluctuation on new sites. Still at the end of the day, rank tracker is one of those tools in trade that you should not disregard when doing online marketing.