Hosting is a website is not just to make it visible in the online landscape. It is also to ensure that you get the right kind of audience for your website and that can depend on a lot of attributes of your website, speed is one of them. A fast loading webpage is crucial to keep your visitors intrigued and attract more traffic. A slow speed, on the other hand, can do exactly the opposite. And the speed of a website is largely dependent on the hosting platform.
To make it easier to understand, here are a few aspects of your business that can be affected by the page load speed and how the right hosting solution can be the answer.
Conversions and revenues
Most often than not, site owners and marketers believe that to improve the conversion rate on your site; you should focus on content marketing, user experience, and other technical issues of your website. But we often forget that the things we overlook often have the biggest impact. Like how the site loading time can affect the conversion. Most users today tend to lose interest when a webpage loads slower. This affects the chances of converting a visitor and thus, probable chances of revenue. Recent studies show a direct correlation between the loading speed and the conversion rates of your online business, especially for eCommerce sites. So, faster the loading time, the higher the chances of conversion from the site visits.
Affects SEO and SERP
It is known that for a business to survive and grow in the online landscape, it must have a solid SEO strategy. But what many don’t know is that your site’s hosting server is also responsible for good SEO and thus, a better ranking on the Search Engine Results Page. Search engines like Google typically determine good SEO of a website based on its loading time, security level, and page uptime. Of these, both loading time and page uptime can be achieved by using the right hosting solution. These two are particularly essential factors for dynamic websites that deal in multimedia, monetary transactions, or online buying/selling. They need a high-performing hosting server that can manage the data load and offer guaranteed uptime, not to mention, faster-loading speed. This is where solutions like VPS Hosting can be a major saviour. The core architecture of a VPS host is such that it uses the best hardware, smart application and the isolated nature of the server system, makes individual servers perform their best at all times.
Affect site traffic
When a website is known to load slow, and the same reflects on search engine results (which is usually a lower rank), it shows that the site is not reliable enough. This makes visitor either bounce off from your page or seek the necessary information from your competitors. Thus, you not only lose out on prospective visitors but also lose your brand’s reputation online.
Time and again, studies and research have shown that a faster a website loads, the better it performs among users. And to be able to do that on a deeper level, you need to resort to a reliable and efficient hosting solution. Just make sure you search for the right service provider who can offer you the right solutions to ensure that your site is up and running without much ado.