Impact of Website Downtime on Business Performance

Several crucial factors determine business success. The critical factor that determines business success is the reliable of the system. Depending on frequency and duration, downtime can have dire effects on business performance. Downtime affects a business in different ways depending on its nature.

Loss of Productivity

Workflow reduces when service outage happens. Downtime makes it harder for the affected departments to complete tasks. That results in unplanned delays in the delivery of services. Delay in service delivery can bring down the overall productivity of a business. Website downtime makes it difficult for the marketing team to carry on sales campaigns. Your finance department may not be able to budget due to limited access to the database. Overall, service outage slows down the entire organization, leading to low responsiveness. Infographic: The Cost of Downtime is one of the rapidly growing downtime alleviation strategy.

Reduced Traffic

Traffic reduces significantly if your website can’t be accessed. Network outage causes your website usage to drop, impacting on your sales. The longer the service outage lasts, the fewer visitors will visit your site. The same rule applies to other installed apps. Although your apps might be running appropriately, downtime can cause users to quit your services.

Customer Turnover

Today, there is a broad variety of mobile apps on the market. Consumers have a pool of alternatives to meet their needs. Consumers can turn elsewhere when your system is on downtime. Unavailability may cause even your loyal customers to quit your services. If your website suffers a downtime, it affects your strategic partners. That results in delay or inaccessibility of executing or planning campaigns.

Revenue Loss

Website or mobile apps downtime causes revenue loss. In 2014, website downtime caused a loss of approximately $5,600 per minute. When downtime happens in large enterprises, the damage can be much higher. Network outage causes reduction of cash flow. That applies to other apps such as game apps and mobile apps. More people than before are ordering services with mobile apps while they are on the go. As the use of mobile apps grows, the monetary loss caused by service outage is undoubtedly rising.

Damaged Reputation

Service outage will cause app users to spread the frustration with your website on social networks. The news about your website will spread across the globe in seconds. As a result, your site may end up being labeled as unreliable. That might prompt your competitors to avail your services and win over your loyal customers. That will leave you with a damaged reputation and less market share.

The best way to address website downtime is to implement synthetic monitoring strategy. It helps companies to keep an eye on their websites and mobile apps. The approach helps app developers and IT professionals to monitor the availability of their services. That helps ensure that websites and mobile apps run smoothly even during peak hours. Synthetic monitoring also enables app developers to get insights on different metrics such as competition, accessibility, and performance. It also allows them to take responsive actions quickly before a downtime happens.